This image is an informative infographic by World of Auctions, designed to explain the concept of auction guide prices. The infographic is divided into three sections, each with a heading and a brief explanation.
The top section, titled ‘AUCTION SALE’, states that the guide price is set low to generate a high level of interest.
The middle section, titled ‘COMPETITIVE BIDDING’, features a large upward-pointing arrow with a British Pound Sterling symbol, indicating an increase in price due to competition among buyers.
The bottom section, titled ‘HIGHER FINAL PRICE’, explains that the top price is achieved through competitive and transparent bidding.
The overall message of the image is to describe how an auction sale works, emphasizing that starting with a low guide price can stimulate competitive bidding among buyers, which ultimately leads to a higher final sale price. The design uses green tones and simple graphics to convey the information clearly.